Vol. III / Issue 08 / Digital Garden
Now consulting via Maximus Digital →
§ iii · AboutBiography & reading list

A curator of
wisdom, not just a practitioner.

I read 35+ books a year and collect lessons from thinkers across centuries — Seneca, Machiavelli, Rumelt — applying what's timeless to what's current.

My career didn't start in traditional strategy. It started in the chaotic trenches of early-stage startups where survival dictated our decisions. Over time, I realized that the companies that endure aren't the ones moving the fastest, but the ones moving with the most deliberate intent.

For the past seven years, I've consulted for a wide range of organizations, from Series A upstarts trying to find their footing to established enterprise monoliths struggling to reinvent themselves. In every engagement, my focus is the same: strip away the noise, identify the core lever, and apply overwhelming force to that single point.

Beyond the boardrooms and consulting frameworks, my true passion lies in synthesizing historical wisdom with modern business problems. I maintain a rigorous reading habit, believing firmly that most “unprecedented” modern problems have already been solved by someone in the past.

When I'm not writing or consulting, you can find me exploring the overlap between systems thinking, behavioral economics, and classic literature. I believe that a well-stocked mind is the greatest asset any strategist can possess.

Jared Goeller Portrait

Jared Goeller

Strategy Consultant & Writer

New Jersey

§ · Career
2025–Present

Manager, Analytics

The Connell Company

Leading reporting infrastructure and ERP initiatives for a large diversified privately-held real estate and equipment leasing company, driving data strategy across business operations.

2017–Present

Founder & Strategy Partner

Maximus Digital

Founded a consulting firm helping small to mid-sized businesses simplify operations, build scalable automations, and execute growth strategies using platforms like Airtable, Make, and Supabase.

2021–2022

Senior Options Manager

Toll Brothers

Architected an automated system in Airtable to track trade contracting, assign options to floor plans, and manage costs — driving year-over-year margin and revenue improvement. System adopted by Toll Brothers Corporate for estimated savings through lowered SG&A and error reduction.

2019–2021

Senior Manager, Cost

Toll Brothers

Built and distributed dashboard reports to senior management covering sales data, margins, and item performance insights — enabling SKU reduction, popular item leveraging, and cost optimization.

2017–2019

Cost Manager

Toll Brothers

Managed cost budgeting and pricing matrices across divisional operations, partnering with purchasing managers and trade partners to maintain accurate option costing for luxury residential communities.

200+
Books Read
48
Essays Written
12
Companies Consulted
7
Years in Strategy
15
Frameworks Built
§ · The Bookshelf
“The essence of strategy is choosing what not to do. Without trade-offs, there would be no need for choice and thus no need for strategy.”
Michael Porter

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